The world of work is changing rapidly. Companies are increasingly oriented towards flexibility, collaboration and employee well-being. In this context, beauty in the office takes on an increasingly important role. Here's how to create a beautiful and welcoming work environment that can attract and retain the best talent.
Beauty is more and more often a "filter"
Beauty is not only in our lives but also inside work spaces
Beautiful offices as accelerators of value creation and therefore of company productivity
Beauty as the uniqueness of every company
An office is beautiful
Improving the workplace
Optimizing the physical space of the office
Creating alternative spaces to “desk”
Improve the workplace by taking care of communication
In a narcissistic and global world, beauty is more and more often a "filter" not only inside and outside the physical reality in which we live but, even inside and outside the hybrid or virtual reality of modern media or social channels. Since its origins, man has experienced beauty in positive sense: it is no coincidence that we all very often evaluate or judge something or someone on an aesthetic basis!
Whether it is intuition as in Kant or feeling as in Benedetto Croce, the fact remains that the concept of Beauty is no longer only within our personal lives but - thanks to the comparison that stimulates our desire - also around us, therefore also within our work spaces! in a beautiful office it can be an emotion similar to that of entering a beautiful landscape just photographed and shared with our "friends".
Beauty for us still remains fixed to a positive feeling capable of immediately referring us to the aesthetic sense and for this reason we appreciate it, sometimes even without having material possession.
If beauty is able to amaze us and trigger the "Wow" effect, then it is possible. capable of generating productivity. This is why we can talk about beautiful offices as accelerators of value creation! But if beauty shakes us - in a certain sense - it calls us to surprise ourselves or, better yet, to become more aware. of our potential, here it is proven that in reality beauty is never static. But it is a path to be explored continuously and which, as if faced with a beautiful landscape, leads us to break away from the usual patterns of routine.
"The beauty" of this path is that it is strongly linked to the culture and unique beauty of each company. Simply because every company has ITS values, its origins, its history and above all its People. This is why a true "Smart office" cannot be the "copy/paste" of a space created in another company. After all, what "character" could the fact of not being unique express?
The aesthetic experience, understood as an experience of freedom, allows us - also thanks to art - to see a "good job" within the passion for what we do and which we therefore experience without conflict or discomfort. In a managerial sense it then becomes easy to understand that recognizing beauty does not mean highlighting the defects of others but accepting what is broader and different. Because diversity is not one of the usual ethical code slogans, but a real topic of modernity.
Designing a new office is not done only so that it is "well inhabited" but also so that it is different. "Office Aesthetics" ultimately means exactly this: we are not all the same. Not even in the spaces in which we work: thinking about work spaces also means understanding how we can see things differently!
A large, tidy and clean environment invites people to use these spaces
An office is beautiful when what's inside is transmitted to others. Living in an office with the same objective is the best challenge for those who collaborate under the same roof and do things together. It also provides those who live there with empathy as the ability to understand the environment and to enter into it and what is around it. Beauty is not only an aesthetic factor but also understanding the cultural background of knowledge and values of the company.
An entrepreneur will obviously wonder if there is a return on the investment necessary to improve the working environment of his staff. The working environment is often the determining factor for the success of a company.
Improving the workplace has a significantly positive impact on staff regarding:
The ideal would be to have a dedicated space where employees can relax and have fun (within reasonable limits), in order to perceive well-being and also improve relationships with colleagues (especially fundamental if you work in a team working logic)! A clear example is Google, which offers complete leisure areas with billiards, table football tables and a gym.
Dedicating about ten minutes after several hours of work to a moment of leisure is very important and allows you to rest physically and mentally and then return to work with maximum concentration. A coffee machine can improve the working environment. A short break with colleagues can become a quick and productive briefing in which alternative and unconventional solutions are often found.
They are important to make the workplace better. Organizing tournaments or outings outside the working day or quick aperitifs in the office, to celebrate a success or even the birthday of a collaborator, helps to create a more serene and engaging working climate.
The world has undergone a rapid transformation in the way we understand the traditional office. Borrowing some typical "retail" trends, the office is a flexible, modular and future-oriented space. With mixed activity-based spaces. Designed to support well-being. Aesthetically appealing to employees. Therefore, talking about "smart office" means talking about Work, Productivity, Technologies, Collaboration, Organization, Leadership, Culture, Design, Architecture, Efficiency, Sustainability.
But rethinking corporate spaces in a "smart" way is not just a design exercise but above all a change management process developed at a multidisciplinary level. Because People, their needs, their well-being still remain at the centre.
