These days we are back talking about NextGenerationEU, the resources that the European Union has made available to support small and medium-sized businesses in the processes of internationalization and digital and ecological transition, leveraging the National Recovery and Resilience Plan.
If your company's objective is to increase turnover by expanding sales abroad, with the support of new digital toolssuch as e-commerceand digital marketing activities, then in this article you can find useful information for submitting the membership application.
The acronym Next Generation EU indicates a package of contributions whose aim is to support companies in multiple innovation processes. There is the ecological transition and internationalization, of course, but in particular there are all the digitalization processes. Although they are distinct aspects, the digital transition stimulated by the PNNR is considered to all intents and purposes preparatory to both the internationalization and the ecological transition. The reason is simple and must be identified in the effectiveness that a tool such as e-commerce can have on turnover levels deriving from sales abroad, or on the energy savings resulting from the optimization of warehouses and sales dynamics.
The funds made available by Next Generation EU, regardless of whether they are used for the creation of tailor-made e-commerce or for one of the other processes, are aimed at all SMEs that have their operational headquarters in Italy at the time of submitting the application. However, it is worth remembering that there are some commercial sectors that are excluded from the Next Generation EU funds because they are already recipients of other PNNR funds and they are companies that deal with agriculture, forestry, fishing, manufacturing and non-poultry meat production.
If you are thinking of accessing the Next Generation EU funds to improve the IT equipment of your company or to strengthen the online presence of your brand, then you must consider that there are many expense items to contribute. In general terms, the contribution allows you to cover both the creation of e-commerce from scratch tailored to your needs, also drawing on solutions creation of apps designed specifically for e-commerce and aimed at increasing sales, certainly, but also customer loyalty.
In the list of eligible expenses, then, we find:
Although the list is limited to expenditure items that concern the creation and management of an e-commerce, it must be considered that among the expenditure items covered by the contribution there are also consultancies. Apparently disconnected from the operational phase, consultancy is essential to understand which is the most suitable technological solution for your company, or to understand if there is a need to recreate an e-commerce platform from scratch or if it is no longer convenient to work on an update of the existing one.
The 2022 incentives envisaged with Next Generation EU allows both the requests mentioned above to be satisfied, i.e. both creating an e-commerce on measure, capable of satisfying all the specific needs of the entrepreneur, and integrating the existing one to sell abroad. In both cases it will be possible to work by leveraging a subsidized rate loan, integrated with anon-repayable contribution which is paid according to the directives of the Temporary Framework, voted by the European Commission in times of Covid.The maximum amounts that can be financed according to the Next Generation EU are two:
Each project designed to sell the products of Italian companies abroad via e-commerce cannot have an expenditure value of less than ten thousand euros. It is also worth remembering that the loan must be repaid within four years, net of one year of pre-amortization.
The non-repayable contribution, however, can fluctuate between 25% and 40% of the entire project value. This range derives from the registered office of the company, which will be able to enjoy a higher percentage if located in the south, otherwise the minimum percentage is obtained if it is located in other regions of Italy.
Companies that intend to sell abroad with better tools can submit the application via the platform Simest, of Cassa Depositi e Prestiti, will remain open throughout the month of May, unless extended.
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