How to create an e-commerce from scratch?

How to create an e-commerce from scratch?Having an online shopping store has become the way for companies to open up to a wider audience, which goes beyond regional borders and allows them to broaden the audience of loyal users. But how to create an e-commerce from scratch that is truly effective and captivating? Here are some small suggestions so as not to get lost among the thousand activities to be carried out.

E-commerce: where to start?

The first thing to do is to get in order with the bureaucratic formalities that are necessary to start any commercial activity in Italy.

• First of all it is necessary to establish a company which will be the legitimate owner of the e-commerce
• It is then necessary to choose the most appropriate legal formula and open the VAT number
• Furthermore, the law requires that every company has its own PEC, certified mailbox, to communicate with the Public Administration.
• Finally, registration with the local Chamber of Commerce and issue of the S.C.I.A., the certification attesting to the start of activities, to your municipality must be carried out.

It should then be specified that the e-commerce site must be created following particular rules, more specifically it must comply with both the Consumer Codeand the Privacy Code, in particular it must respect the GDPR, i.e. theEuropean regulationwhich was drawn up on the protection of personal data.

How to build a winning e-commerce?

To start a winning e-commerce it is necessary not to improvise but to carefully study all the preliminary steps before the launch. First of all you must carefully understand what type of product you want to sell: it is not possible to propose something that the customer could find on his doorstep at a lower price but at the same time it cannot be too expensive niche, otherwise you risk satisfying a very limited and unprofitable audience.

It may be useful to do market research to understand the main competitors how they approach and what they do, while still trying to maintain a certain originality regarding the setting of your setup.

Finally, a last fundamental point is to choose the suppliers through which to procure the items to sell: also in this case the first step can be that of an in-depth online research.

How much does it cost to create an e-commerce site?

It is not It's easy to answer this question because the amount of costs for the development of an e-commerce site and its maintenance is strictly linked to the choices made by the owners. The first discriminating factor is, for example, that of choosing between a site designed and tailor-made, based on the specific needs of the customer, and a e-commerce site developed on pre-built platformswhich instead uses ready-made modules adaptable to any electronic shop.

Obviously in the first case you will have a product born from a long study and discussion with the customer who will specify all the details necessary to make it work best store, with respect to the needs of the company but also of the average customer. A customization which however has a higher cost than the use of already set modules to which it is the e-commerce that must adapt and not the other way around.

How do you manage e-commerce?

Managing a virtual store is actually much more complex than you might imagine because it requires the ability and competence to take care of different aspects simultaneously. In particular: insertion of products with specific management software and system integration: the items for sale must be uploaded to the site through the specific management software which will be integrated with the site and for each one a detailed and attractive sheet must be inserted;

• logistics: warehouse logistics must be managed and organised, to take into account warehouse stocks and periodic replenishments from suppliers. An excellent solution is the integration of IT systems, which allows you to connect the management system with the e-commerce site to manage this process more quickly;
• packaging: all items must have beautiful packaging andpackagingsuitable forshipping, to avoid shocks and breakages during transport;
• shipping and payment management: obviously e-commerce will have to give the customer the possibility tochoose between different payment and shipping methods. At the same time, the company will also have to be able to manage these two aspects in the best way and keep everything under control;
• customer service: a customer service office must always be ready to resolve customer problems and difficulties.

What to do to increase the turnover of an e-commerce?

To be able tomake your e-commerce popularand frequented, it is undeniable that you must focus above all on online communication, in particular these are the steps you will have to take:

• social media marketing: social media is an important sounding board, in capable of giving visibility and attracting customers;
• web marketing: web marketing is also essential, with activities such as site optimization, SEO, a Google ADS campaign, online press office activities, to increase visits and improve brand reputation;
• create an app: allthe most successful e-commerce sites offer their users the possibility of downloading a specific appconnected to the online store to make purchases conveniently from your smartphone.