To better distribute or sell your application within the digital stores of any operator, you need to use ASO, an acronym forApp Store Optimization. It is, essentially, a process that leads to the improvement of the presentation of an application designed for a mobile system - specifically Android and iOS - in order to make it climb the queue of display in search results in order to achieve a greater number of downloads, obtain more visibility and consequently greater and consistent advertising among users.
In a certain sense, given that the ASO has the task of increasing the visibility of a product and improving the possibility of intercepting users' search intent, the object of study and work of this particular optimization technique is the name of the app, the keywords within the description, screenshot, icon and demo videos. Furthermore, given that the characteristics of digital stores change every day, the ASO must also be constantly updated with periodic and scheduled maintenance.
App Store Optimization is a recently created set of techniques and procedures that have the aim ofmaximizing the possibility of downloadsand visibilityof your App. The Appleand Google stores, the only ones actually used, in their embryonic period cataloged the appspresent within thestoreonly through a primitive system of keyword search and sponsorship. In this way, it was substantially easier to position oneself, also because the competition was significantly lower.
Today, the situation is very different and the number of applications within the aforementioned stores is enormous; positioning yourself therefore means making your app attractive with an accurate and intriguing description. In this sense, the ultimate aim of a good ASO is to acquire a good positioning by increasing the click-through rate in order to bring it higher and higher in the search results in order to optimize the conversion rate, i.e. the number of unique users who decide to download it.
optimization for app stores and optimized writing for search engines are two disciplines that share many similarities. In particular, during both the ASOand theSEO the specialist tries to optimize the keywords, namesand titles, backlinks and finally takes care of user conversions. The ASO, however, differs specifically due to the fact that search engines like Google have operating principles that differ greatly from digital smartphone application stores.
In particular, within the latter the visual and multimedia aspects are of primary importance, such as the presence of videos or images. Furthermore, app stores are substantially more closed and in this sense backlinks or internal links have less relevance than this is important in SEO.
Depending on whether the app is intended for a specific operating system, it will be published on the App Store or Google Play. Both stores operate in the same way, however they differ substantially in terms of the process of optimizing their presence.
In particular, on the App stores theASOis definitive until further update. For example, once a description with the related keywords has been published, these can no longer be modified unless at the same time as an update that modifies the app's source code. In the same sense, on the App stores the title can be composed of a maximum of 255 characters with stringent limits in terms of keyword stuffing.
On the Play Store, however, the ASO is substantially easier. The description can be updated at any time and a 30-character Google Play title where it is possible to enter the keywords as you want, naturally without exaggerating because here too the Keyword stuffing is penalized.
To do a good App Store Optimization it is essential to rely on web app development specialists like us at Tredipi. Specifically, professionals work by first carrying out a concrete analysis for the choice of keywords, taking into consideration their relevance, difficulty of use and traffic generated. After having carried out a correct analysis of these aspects - and consequently chosen a keyword capable of having a volume of traffic and a difficulty suitable for your needs - you must choose the actual keywords to use, viewing their ranking and optimizing them within the text of the description or title depending on the digital store of reference for the publication.
After having done this work, you need to optimize the app also with lots of visual content such as screenshots, icons and music, as well as the description with well-written, engaging and intriguing content that leads to downloads via well-architected Call to action.
