Italy is a country that must make tourism enhancement a cornerstone of its growth and production strategy given the great artistic and landscape heritage it offers, from north to south. In this sense, the PST plan, Strategic Tourism Plan, was launched in order to allow greater investment in this sector by the operators already involved, even if in a more superficial way. The strategies to advance these goals, in this sense, must however be transversal and aim at greater integration of Italian tourism with digital tools, in order to optimize the services offered to customers, especially foreign ones, without however losing sight of the fundamental point: that is, increasing the territory from a cultural point of view.
To promote the territory of one's country, many believe that the presence thereof of certain forms of cultural or natural attraction is essential. In reality, the presence of historical finds certainly helps a certain location to develop better, however it is not at all essential. Using the right tourism-oriented technological tools, it is possible to create new ways of approaching holidays, making tourism unique. Think, for example, of the presence of nature trails on mountains or hills or artistic monuments that are less famous because they receive little attention. The PST aims to integrate digital technologies into the use of existing and disused art places, enhancing them. With the right IT strategies, for example the use of applications during the visit or the preparation of internet sites for interactive tours, it is possible to capture slices of foreign tourism and domestic tourism, allowing them to discover villages and places of culture that would otherwise be unknown and forgotten.
The objective of improvingtourism in Italy in 2022and in the future through the specific instrument of the PST is twofold: on the one hand, there is the economic possibility, which can translate into greater economic revenue for all Italians involved in the sector - and consequently also state revenue through taxes and duties - while on the one hand there is also a significant implication, relating to the possibility of turning territories that are now stagnant in growth and economy into new interesting destinations.
Enhancing a territory from a cultural point of view, in this sense, also means investing deeply in the citizens and inhabitants of a specific place, giving them the opportunity to grow and develop economically without having to move to more popular destinations. Furthermore, by introducing specific and digital tools for the enjoyment of tourism in Italy, new and unexplored sectors can be created, which make digital innovation their cornerstone.
The Covid-19 pandemic has radically changed certain approaches to life and tourism has been no exception, suffering too much. For example, new trends have developed to take advantage of tourism, such as proximity tourism, aimed above all at internal travelers who do not want to travel too far from their places of life. There are also other types of trends, such as active tourism, which involves the use of sporting attractions during holidays, undertourism, which is based on the discovery of less crowded places, and rural tourism, in the open countryside or in uncontaminated places, to eat local food or breathe clean air.
These new trends for tourism in Italycan be a gold mine for those most active in promoting activities, because they are carried out by people whoalso seek technological convenience. Investing in apps and digital marketing contents that promote them, therefore, is a good idea to get people talking about yourself and promote your business.
When it comes to technology and tools for tourism, it is becoming essential to prepare the presence of applications able to improving the holidaymaker's tourist experience. For example, for the guided tour there is now widespread use of systems for entirely digital organized tours: developing applications cthat serve to accompany the user along tourist places, for example, can be a winner, because it allows interactivity and involvement that a simple tour guide is not always able to convey. Furthermore, it also becomes essential to promote yourself with web marketing strategies, creating your own online presence to intercept visitors, foreign or Italian, who want to experience different holidays, in places often far from the classic destinations.
We at Tredipi offer specific consultancy to help the development of tourism in Italy, applying our skills and knowledge of IT systems to reality, trying to give life to new frontiers of tourism that are interactive.
