Those who use the web as a user - and those who are web page managers - know well that cookies are fundamental for the European legislation on the processing and storage of navigation data which are stored on devices of the navigating user. In this sense, however, navigation is ensured via a banner that appears automatically, if pre-set, so the user can decide to continue browsing anyway by accepting the guidelines, or exit the page, or decide to read more about it.
We at Tredipi - a company with years of experience behind us that deals with IT security and more - we keep ourselves very informed about the legislationand cookie informationto always offer the best service relating to the creation, offering and layout of web pages. For this reason, in the body of the article, you will be shown how cookies work, how to use them and above allthe recent innovation relating to the 2022 cookie information, to which sooner or later all hosts, managers and owners of websites will have to adapt.
The definition of the term cookie (from English basically a slang for biscuit, i.e. the crumbs it leaves) as a sort of text file - in short, portions of code that serve as notes - softly installed by websites for the entire duration of the browsing session, being then deleted either at the end of the visit to the page or a few days later.
In this sense, these may be first-party or third-party, depending on whether the tracking takes place from a different site depending on the agreements stipulated by the various platforms. The purpose of installing these cookies and their simple purpose is to memorize preferences and monitor browsing sessions. navigation, with the aim of profiling the browsing user and being able to make suitable advertising banners appear to him, in order to increase or create product sales networks or other.
In any case, the privacy guarantor requires that the objectives of monitoring be declared in the attached information, or the cookie policy: in Tredipi we pay particular attention to this aspect, indicating to our customers during the drafting of websites orsupport and management the best waysto fulfill these obligationsobtaining maximum benefit.
Recently, from 10 January 2022 to be precise, the European guarantor has introduced new rules on the management and functioning of cookies for which it is essential to update the guidelines of your websites, or discontinue the possibility of installing them. The legislation has the substantial aim of improving the privacy of browsing users, according to some flaws that the guarantor found in the previous legislation: we at Tredipi are working in this direction by providing consultancy for the management of cookies in 2022 without the risk of incurring any sanctions.
In this sense, in fact, the European Union and the European Privacy Guarantor considered that the old rules were too easy to circumvent, to the detriment of users. The new regulation requires that now, in addition to the classic page that puts the user in front of the possibility of refusing, acceptingor inquiring about how it works and explicitly choosing which ones to install and which not, being able to review the choice made at any time, revoking consent.
In the same direction, themanager now also has the obligation to prove that consent has actually been given and therefore maintain a register of accesses and preferences of each individual IP address. This means that you need to update your hosting provider and seek advice from Tredipi to be sure of having the best possible user experience and avoid incurring unpleasant and heavy fines: this is because, moreover, the cookie acceptance page must now be more detailed and better inform users and only a company that operates in It security is able to give the best advice.
It therefore follows that the major change is now in the practices that envisaged continuing browsing as implicit acceptance, that is, denying access to the contents of users who blocked their use. Furthermore, for those visitors to regular content who have however denied some cookies, it will not be possible to propose the acceptance request again until 6 months after the first denial, inundating them with spam and invasive banners.
While the possibility of installing so-called technical cookies for reasons of internal data analysis remains unchanged - but only if done anonymously - and the ban on storing IP addresses. With these premises it then becomes even more important to entrust companies like us at Tredipiwith the management, consultancy and analysis of 2022 cookie information technology for your website: the pool of experts assigned to the job will offer you the best possible service, keeping you safe from problems and other problems that could lead to heavy fines.
