The European Council launched a pilot initiative under the Creative Europe Programme to improve the visibility of Cultural Itineraries through digital, storytelling, marketing and marketing articles tools.
TheCultural association "Le Franche Villanesi" she joined the WalkEur project and ours IT company Tredipi of Pescara has been developing a mobile application that will help users explore one of the cultural itineraries certified by the Council of Europe: Women on the Paths of Charles V.
Logo design for apps
The logo was designed by placing the unmistakable shape of Charles V's crown at the center of attention; this was combined with a symbol that is associated by all with the use of maps.
The colors used in the app all orbit around the same shade: fuchsia. This shade symbolizes optimism, inspiration and puts you in a good mood. It is usually associated with femininity with a taste for showy elegance. For this reason it was chosen as the main color: it represents women and aims to stand out from the other applications in the store.
App UI UX design
When the application is used for the first time, a series of on boarding processes will show the necessary elements to easily move between the different tabs.The home page lists all the itineraries and all its points of interest in the form of icons.
The two icons in the header will reveal information about the project and all the entities that participated in the creation of the app.
Each itinerary is characterized by an icon that represents a type of place of interest:
In the list, each stop is accompanied by its main information and icons that indicate its points of interest. By selecting an itinerary, all the stages will be presented until we arrive at a detailed description of the latter.Once you reach the end of the stages you can continue to view the itinerary directly on the map.
Each stage has a dedicated page containing all the curiosities and characteristics that belong to it. Within these pages we will always find two icons which will respectively lead us to view the next stop or the map. On the map page you can interact with the stages and points of interest of the itinerary to obtain information.
The map and list provide a direct link to the page with further details on the selected point of interest.
